That moment when you’re driving up to the stop light and the bass drops on your favorite song, but you have no desire to turn down the volume … that’s LOOF.
Expression
It’s that unmistakable energy of confidence, certainty, and the peak expression of what it means to be comfortable in your own skin.
SWISS STREETWEAR
We are the Swiss streetwear brand
on a mission to help you journey back
to your realest, rawest, most ambitious self.
WHY FASHION?
Because the right piece of clothing can connect us to who we really are …
and also because we understand the courage it takes to create something from scratch and explore the unknown.
DNA
This purpose-driven approach to fashion design is woven into the fabric of our DNA and guaranteed to leave you feeling connected to the clothing you wear.
BLOCKCHAIN
Our exceptional designs are unique, timeless, comfortable, and embedded with a blockchain security protection hologram label to ensure the 100% authentic and undeniable quality you deserve.
GENERATION
We're here to ensure the next generation of
artists, rebels, athletes, and entrepreneurs
will never walk alone,
live life to the fullest,
and will cross the finish line together with us.